URL Slug Generator & Meta Tag Checker
Create clean URLs, check meta lengths & build UTM links
URL Slug Generator
Convert titles to SEO-friendly URL slugs
Quick Scenarios
Generated Formula
=LOWER(TRIM(SUBSTITUTE(A2, " ", "-")))ExcelGoogle SheetsCompatible
SEO Tasks That Shouldn't Take All Day
Content marketers and SEO specialists spend too much time on repetitive tasks: converting titles to URL slugs, checking character limits, building tracking links. These formulas handle the grunt work.
Google's Character Limits
| Element | Recommended Max | What Happens If Too Long |
|---|---|---|
| Title Tag | 60 characters | Gets truncated with "..." |
| Meta Description | 160 characters | Gets cut off in SERPs |
| URL Slug | 50-60 characters | Harder to read/share |
UTM Parameters Explained
- utm_source: Where traffic comes from (newsletter, google, facebook)
- utm_medium: Marketing medium (email, cpc, social)
- utm_campaign: Campaign name (spring_sale, product_launch)
💡 Pro tip: Keep URL slugs lowercase with hyphens. Avoid underscores, special characters, and stop words like "the" or "and".